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The latest retail news from Tammy Girl, Victoria’s Secret, TM Lewin, Farfetch, Asda, Gap, Puma, Gucci, Waitrose and articles on how AR is changing fashion, how to develop your UGC content, why tech is the next battleground for fashion and much more.
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THE LATEST RETAIL INDUSTRY NEWS
Oxford Street is the UK’s worst pandemic hit High Street
Footfall on Oxford Street is 52% lower than pre-pandemic levels, making it the worst-hit high street across the UK, with just 1.15m people visiting in April compared to 2.41m in April 2019.
Missguided close to collapse after winding-up petition issued
Manchester based Missguided is on the edge of collapse after creditors filed a winding-up petition for the online fashion retailer, current owners Alteri Investors are said to be looking for a buyer.
Alibaba beats sales expectations but warns of Covid difficulties
Alibaba has posted 9% revenue growth ($30bn) but claims Beijing's strict pandemic restrictions are continuing to hinder the brand.
Farfetch hit by tough conditions in Q1
Farfetch’s Q1 reported revenue rose 6.1% to $514.8m while the gross profit margin dipped to 44.8% with a Q1 adjusted EBITDA loss of $35.8m (down from $19.2m last year).
Asda sales fall as lockdown boost ends
Asda’s sales were down in Q1 with clothing sales down by 19.3% and general merchandise sales down by 23.7% compared to the same period a year ago.
Gap lowers FY22 outlook after tough Q1 trading
Q1 sales at Gap were down 13% to $3.5bn compared to last year and comparable sales were down 14%, while online sales declined 17% compared to last year.
Sosandar, Gymshark among fashion and retail names on first Growth Index list
The top 100 UK businesses for growth shows fashion and retail businesses ranking prominently including Beauty Pie, Sosandar, Gymshark, Threads Styling and Sweaty Betty amongst the top 100.
TM Lewin relaunches website after rescue deal
Recently rescued shirtmaker TM Lewin has relaunched its website and the new site “will be followed by physical flagship stores in key locations soon.”
Consumers want brands to price products fairly, IPA reveals
The IPA has found from a survey of 2,000 people that consumers want brands to focus on value for money in light of the cost-of-living crisis.
TRENDS, STRATEGY AND TECHNOLOGY
How augmented reality is changing fashion
Augmented reality is a new way for brands to engage with customers. It gives them the option to engage in products virtually from anywhere with their devices.
How to get it right with user generated content and a creator-first brand strategy
User-generated content (UGC) is still a winner for meeting both e-commerce and brand strategy KPIs. However, the way it is used is shifting.
How technology is the next battleground for retail
Technology is playing an ever more prevalent role in retail, not just in powering ecommerce, but sitting behind the entire strategy of many key retailers
Kingfisher sees 164% ecommerce growth over last three years
Kingfisher, the owner of Screwfix and B&Q, says online sales now represent 16% of overall group sales, following 164% ecommerce growth over the last three years.
Gucci Town is home to a broad range of activities and Vault, which will showcase some of Gucci's latest product drops.
Puma to launch personalised comms
Puma is to launch branded and personalised communications across 26 countries, as part of its plans to become a digital-first retailer.
BRAND NEWS
Waitrose and John Lewis enjoy surge in sales ahead of Jubilee weekend
John Lewis and Waitrose have seen a surge in jubilee-related product sales in the last month as people get prepared for next week’s Jubilee celebrations.
In The Style raises £500,000 for The Bowelbabe Fund
In The Style has raised £500,000 for The Bowelbabe Fund for Cancer Research UK in just one week as the full collection launches for pre-order
Tammy Girl label sees comeback on ASOS
One for the oldies - Tammy Girl has been revived and relaunched by owner Daisy Street in a collaboration with ASOS.
Victoria’s Secret launches digital curated brand platform
Victoria’s Secret will be launching a curated digital platform designed to connect consumers with initially 19 new brands selling underwear, lifestyle and swimwear products.
Glastonbury Festival and Stella McCartney launch upcycled vest for charity
Stella McCartney is launching a limited-edition upcycled vest with Glastonbury Festival to raise funds for War Child’s Emergency Fund, to help children caught in Ukraine and other conflicts.
AND FINALLY
Majestic Wine expects record wine sales ahead of Jubilee
Majestic Wine said it expects the UK to celebrate the Queen’s Platinum Jubilee bank holiday weekend with 114 glasses of sparkling wine per minute.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots week-ending May 20th 2022?
1/ SS22
2/ Jubilee
3/ Pink
4/ Bedroom
5/ AW22
6/ Summer
7/ Blue
8/ Wedding
9/ Kitchen
10/ Beach
COLLABORATIONS ON PRSHOTS
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NEW BRANDS TO PRSHOTS
Peacocks was founded by Albert Frank Peacock in Warrington, in 1884 with the principle of value for money and that still holds today with its good value clothing ranges for men, women and children. The latest Weekend range features brand ambassador Louise Redknapp.
NoLoGo was founded by designer Tina Malhamé who has worked with Sir Terence Conran, Next, Monsoon, Laura Ashley, Anokhi, Per Una and more. NoLoGo-Chic produces beautiful clothing, each carefully designed and sourced, with its own unique detailing, in gorgeous natural fabrics.
Bonmarché returns to PRShots with its Spring Summer 2022 range if women’s clothing. The range features long, midi and short dresses as well as jackets, swimsuits, shirts and t-shirts
KMI Brands Noughty is a British-born, cruelty-free, vegan and naturals brand on a mission to exceed the performance of premium conventional hair and body care with natural alternatives that won’t cost the earth - literally.
Bryony Bel was born out of a desire for aspirational, contemporary and wearable jewellery without the designer price tag. With over 15 years industry experience at a number of jewellery brands, they bring a curated edit of contemporary and affordable sterling silver and 18kt gold vermeil jewellery.
HELP WITH YOUR IMAGE SEARCHES
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BRANDS WITH NEW IMAGES
Clothing and accessories
Roman Originals has new SS22 outfits
Barbour has new jackets available
River Island has Father’s Day gifts, new summer clothing imagery for kids and adults and a Charlie Howard collab
M&Co has new summer wear from Anya Madsen and Kylie, kids and adult ranges and jubilee gifts
Shoe Zone Has new kids shoe collections
Very has new summer outfits for men and women
Pink House Mustique has new beachwear
Primark has Stacey Solomon collaboration kids ranges, beauty ranges and accessories
Fatface has new beachwear and holiday wear and accessories for all ages
NoLoGo has summer and Jubilee outfits
Hope Fashion has new womenswear
Matalan has Taylor & Wright styles and new family dressing options
TK Maxx has new clothing, bags, hats, accessories and jewellery
George at Asda has new summer outfits, vintage t-shirts and Jubilee outfits
Dune London has new occasion wear and summer sandals
From My Mothers Garden has new summery robes
F&F has new Bridges range
Monsoon has new summer outfits
Dancing Leopard has new summer dresses and beachwear
Freemans has new summer ranges
Dune London Mens has new summer beach wear
Marks & Spencer has new menswear holiday wear, Per Una and M&S collection images
Wilko has suntan lotions and creams
Oliver Bonas has new clothing, jewellery and accessories
New Look has new women’s summer outfits
PrettyLittleThing has new swimwear and Martha Kalifatidis, Marilyn Melo, Jayda Wayda and Alabama Barker ranges
See more new clothing and accessories images from the last two weeks from
Kaleidoscope Feelunique Lipsy Radley Night Store Cotton Traders Sonder Studio Seol + Gold Very Daisy Park Joe Browns John Lewis Aspiga
Home and food
Cambridge Imprint has new stationery and printing sets and Jubilee gifts
Cult Furniture has new garden furniture and homeware
Nest has new outdoor and indoor home ranges
TK Maxx has new homeware
Cartwright & Butler has new gifts and hampers for Father’s Day
Very has Jubilee, kitchenware and garden items
George Home has the season sell out Ozark blow up chair
Oliver Bonas has new home ware and some early Christmas baubles
Dunelm has new AW22 home wear
Primark has new home accessories
Marks & Spencer has new things for the lounge and bathroom
Cuckooland has new modular sofas
Lights4fun has AW22 and Halloween lights
Cath Kidston has new kitchen wear
Oak Furnitureland has new sofa and rug ranges
Dobbies Garden Centres has new home goods, pet accessories and Fathers’ Day gifts
DFS has new ranges
See more new home images from the last two weeks from
NoLoGo National Trust Shop Wilko The Range M&Co Daisy Park Pink House Mustique Abstract House Fritz Fryer Matalan Sofology Joe Browns Parker Knoll Next Paperchase Fatface Next Hotel Chocolat
Looking for inspiration??
Our trends lightboxes section has lots of ideas for features and themes but If you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help
May Diary
How to get your brand on the May Editorial Calendars
Next month sees the start of the Platinum Jubilee 4-day weekend so start to get anything related to the Jubilee up now and get the keywords Platinum Jubilee on anything relevant.
We’re now well into Spring so carry on adding those spring summer related images and adding keywords relating to summer outfits, swimwear, the garden, garden parties and Barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que etc and other related keywords like picnics, garden party etc).
Now that covid travel restrictions have lifted images of beach holidays and swimwear, as well as holiday clothes, festival clothes can all come back out and all of the associated keywords and phrases sandals, beachwear, swimsuits, bikinis, linen, summer wear. Although not everyone will be going abroad so still keep keywords and phrases like “staycation” “holistay” “holiday at home” to your keywords and why not suggest clothing like cardigans for the colder UK evenings.
May is also the start of wedding season so if you have any wedding related items then get ready to promote them with any wedding keywords, bridal, bride, groom, hen party, stag do etc.
May Diary - Weeks/Months
May is National Walking Month, National Smile Month and Skin Cancer awareness month. It’s also;
Chelsea Flower Show (24th – 28th May)
May - Days
29th – National Biscuit Day
25th – National Wine Day
31st – Memorial Day (US)
How to get your brand on the June Editorial Calendars
This month sees the start of the Platinum Jubilee 4-day weekend so start to get anything related to the Jubilee up now and get the keywords Platinum Jubilee on anything relevant
Summer is here - and hopefully the weather will improve – so add anything summery including summer clothing, swimwear, and push anything to do with outside so garden furniture, anything for a garden party, or a picnic or barbecue, and don’t forget to add all of the other spellings BBQ, Bar-B-Que etc and we’re also at the start of the festival season, so make sure you add festival, Glastonbury, to your keyword lists.
Media are starting to ramp up the summer holiday features so swimwear, suitcases, travel bags, travel accessories etc are all images and keywords that you should be adding. Some people are still staying at home, so it’s probably a good idea to think of holidays closer to home, so add in keywords and phrases like “staycation” “holistay” “holiday at home” to your keywords and why not suggest clothing like hoodies, and cardigans for the colder UK evenings.
Also look at sports, particularly anything tennis-related for Wimbledon.
June Diary - Weeks/Months
June is LGBTQ Pride Month, National Smile Month, it’s also Wimbledon (27th-10thJuly) and Royal Ascot (14th-18th), the Derby (3rd-4th) and the return of the Glastonbury festival (22nd-26th).
June - Days
1st - Global Parents Day
2nd – Spring Bank Holiday
3rd – Jubilee Bank Holiday
3rd – World Bicycle Day
3rd – World Cider Day
3rd – National Fish and Chips Day
5th – World Environment Day
5th – Shavuot
6th – Whit Monday
6th – D-Day
8th – World Oceans Day
11th – Queen’s Official Birthday
11th – World Gin Day
14th – International Bath Day
15th – Two years since the end of the first UK lockdown for non-essential shops (England)
15th – National Beer Day (UK)
18th – Sustainable Gastronomy Day
18th – International Picnic Day
19th – Father’s Day
19th – Juneteenth
21st – Summer Solstice
22nd – World Rainforest Day
22nd – Windrush Day
24th – Take your dog to work Day
24th – Midsummer’s Day
27th – Wimbledon fortnight starts
30th – International Asteroid Day
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