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PRShots Roundup brings you the latest retail news from M&S, Iceland, Skims, White Company, Asos, Perry- Ellis, Co-op, ProCook, Lululemon and John Smedley. Plus, how Liberty is planning on being relevant forever, why user-generated content matters and how to do it right and more.
THE LATEST RETAIL INDUSTRY NEWS
M&S calls for retail NI relief amid youth unemployment
M&S has urged the Government to bring in employer National Insurance relief for industries that help young people and the long-term unemployed find work.
Iceland boss says private equity firms causing ‘death of the high street’
Iceland boss Richard Walker has said private equity ownership in the UK has caused more damage to retail than any other entity.
AI fraud surge squeezes UK retail margins as businesses fight back with tech
UK retailers are under siege from a surge in AI-driven fraud, eroding thin profit margins and forcing a scramble for smarter defences.
Co-op warns 150,000 jobs at risk ahead of Autumn Budget
The Co-op has warned that 60,000 small shops and 150,000 jobs could be lost without business rates reform in next month’s Autumn Budget.
SKIMS expansion continues as it launches at Flannels
Kim Kardashian’s SKIMS label has kicked off a UK expansion drive with its arrival at Frasers Group's Flannels stores.
Perry Ellis Europe profits surge despite a fall in turnover
Perry Ellis Europe, which owns brands like Farah and Original Penguin, has reported a 366% year-on-year increase in operating profit to £2.8m in the year to 1 Feb, despite a decline in turnover.
Shein’s robust US growth evaporates after Trump tariff hit
Shein Group Ltd.’s sales in the US have taken a hit since the Trump administration ended a tariff exemption for small shipments that helped fuel the fast-growing retailer’s growth.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
How Liberty is planning on being relevant forever
Liberty is celebrating its 150th anniversary, chief executive Adil Khan gives his take on why it continues to be successful and how it stays relevant in the changing retail marketplace.
Why user-generated content matters and how to do it right
User-generated content (images, reviews, videos) provides social proof and authenticity, helping you build trust with new audiences.
How to unify customer data using tools you already have
Even without a Customer Data Platform (CDP), marketers can start delivering personalised experiences by using existing software tools to unify their customer data.
6 common agentic AI pitfalls and how to avoid them
Hearing horror stories about agentic AI implementations? Martech highlights the pitfalls so your company needn't be a victim.
Giveaways convert 34% of buyers – but is it a viable strategy for Black Friday?
Giveaways and free gifts have become essential tools for retailers who want to stand out from the crowd, and they also have an incredibly high conversion rate of 34%.
Fashion remains the leading category in European e-commerce
70% of European online shoppers buy clothing, footwear and accessories, placing the category well ahead of multimedia products (56%) and streaming subscriptions (46%).
UK small businesses falling behind on AI, Google warns
New research from Google has revealed a bottleneck in UK small business innovation with 59% of SME owners say they have had to put ‘game changing’ ideas on hold over the past year.
How emerging sustainable fashion brands are winning over consumers
Navigating the fashion landscape seems to have never been more challenging - especially for smaller, emerging, and upcoming designers.
PEOPLE, MOVERS AND SHAKERS
The White Company hires ex-Sainsbury’s clothing, home and furniture boss
The White Company has named former Sainsbury's clothing, home and furniture boss Christine Kasoulis as its new interim home director.
PEOPLE, MOVERS AND SHAKERS
Asos reveals new premium menswear collection
Asos is introducing a new premium menswear line called Asos Collective. The collection, which launches on 20 October, will be rolled out on the retailer’s website.
John Smedley unveils collaboration with actor Bill Nighy
John Smedley has linked up with one of Britain’s best-loved actors, Bill Nighy, for a capsule collection with the actor who has “been quietly loyal to the brand since the age of 17”.
ProCook debuts its new store design concept in Birmingham
ProCook has opened a new concept store at Birmingham Bullring and will open four more new-format stores scheduled before Christmas with the aim of increasing its 70 shops to 100.
Lululemon and Erewhon team up for first-ever capsule collection
Lululemon and Erewhon are joining forces for their first-ever partnership, introducing a capsule collection that merges both brands’ shared commitment to community and wellbeing.
AND FINALLY x2
Hamleys reveals 15 top toys for Christmas 2025
With an estimated 15,000 new toys launched in the last 12 months, Hamleys’ senior buying team have honed their festive recommendations to 15.
Fray Bentos launches Christmas dinner, in a tin
Fray Bentos is bringing seasonal flair to the dinner table this winter with the launch of its brand new product, the Festive Turkey Pie.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending Oct 10th 2025?
1/ Christmas
2/ AW25
3/ Halloween
4/ Dress
5/ Tartan
6/ Red
7/ Bag
8/ Candle
9/ Burgundy
10/ Coat
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Halloween – 18
Days until Black Friday - 46
Days until Christmas Day – 73
Days until Valentine’s Day - 124
How to make your products attractive to the media in October
Our October PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
We’re into autumn, and the nights are starting to draw in, and the heating is probably on. The media are looking for images that reflect the changes, so anything that looks cosy and warm is suitable; roaring fires, big jumpers, coats, hats, knitwear, scarves, and wellies in a leaf-strewn outdoors – all the clichés – are what the media are looking for.
If you can do some night shots with sparklers, then you’re also ticking the boxes for Bonfire Night next month. We also have Halloween at the end of the month, so if you can get a pumpkin in your images, then you’re hitting two birds with one stone.
You should be adding Christmas images, and for those magazines with very long lead times, then start to look for the images of people working off the Christmas excesses for the January issues.
Don’t forget to add keywords like Gifts, Christmas, Xmas, Autumn, Winter, Halloween, Fireworks night and Bonfire night, as they will be looked for from now. Also, PRShots has a worldwide audience, so add those American holiday versions e.g. The Holidays, Fall, Pumpkin Day, Thanksgiving, etc and words like hygge that are starting to enter the language and are associated with the autumn.
Media will also be searching for party outfits for Halloween, Guy Fawkes, and the office party season - which will soon be with us some businesses have their Christmas parties in November.
The media are also starting to look for and create Christmas gift guides, so try and be creative, do ones for every eventuality e.g. gifts guides for him/her/mum/dad/kids/teenagers/pets etc also gifts under £150/100/£50 and guides for secret Santa’s gifts under £20.
Please put prices on everything!!! Otherwise, you stand no chance of getting into any of the features that include “Presents under £50”, “Party dresses for £150”, etc.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
October Diary - Weeks/Months
October is also known as ‘Stoptober’, which started as a campaign around giving up cigarettes, but is now joined by MacMillans Go Sober for October, so if you have anything non-alcoholic, then get it on PRShots and make sure you add Stoptober and non-alcoholic as keywords.
It’s also Black History Month, Wool Month, Breast Cancer Awareness Month, Menopause Month, Vegetarian Awareness Month, Apple Month, Cookie Month, Spinach Lovers' Month, Pork Month, and National Pasta, Chilli, and Pizza Month.
Fashion and Beauty Weeks and events include – National Wedding Show London (18th -19th), British Beauty Week (20th-26th), Gran Canaria Swim Week (22nd- 25th ), The Baby Show (24th-26th), National Wedding Show Manchester (25th -26th).
National Chocolate Week (12th-18th)
National School Lunch week US (13 th-17th)
National Baking Week (14th-20th)
October - Days
13th – National Yorkshire Pudding Day (US)
13th – National No Bra Day
13th-15th – Shemini Atzeret
14th-15th - Simchat Torah
16th – UN World Food Day
16th – Department store day
18th – National Chocolate Cup Cake Day (US)
18th – World Menopause Day
19th – International Gin & Tonic Day
20th – Diwali (check for change)
20th – National Office Chocolate Day (US)
25th – World Pasta Day
25th – 2 months until Christmas Day
26th – National Pumpkin Day
26th – Clocks go back tonight
27th – National American Beer Day
27th – Global Champagne Day
28th – National Chocolate Day (US)
29th – National Cat Day (US)
31st – Halloween
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2025 by the authorities controlling the event(s).
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals.
NEW BRANDS TO PRSHOTS
Gardena has been producing products and solutions for the garden for more than 50 years and operates in more than 100 countries. Products and services include watering, lawn care, tree and shrub care and soil cultivation.
Flymo invented the hover mower more than 50 years ago, and since then Flymo have become the market leaders in the design and innovation of unique gardening products, which makes gardening easier.
Salts Cashmere has launched a unisex range of cashmere jumpers and tops that are made in Yorkshire.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Very has a new denim range, a new Michelle Keegan collaboration, new Elegant Opulence, Future Heirlooms and West Country Craft drops for its new Very Collection range of women’s clothing which includes the labels V by Very and Everyday, new Halloween outfits, including Addams Family ranges.
Primark has new Christmas pyjamas and jumper ranges and lingerie, men’s autumn layering, Thermalite and Heat IQ range plus adult and kids Edit range, breast cancer awareness ranges of post-surgery bras, a new Rita Ora collaboration for AW25.
New Look has new going out outfits for October and autumn drops of AW25 ranges including clothes, bags, shoes, boots and accessories.
Matalan has new Christmas pyjamas and jumper ranges, a collaboration with Little Mistress Vicky Pattison, Grinch & Cindy themed clothing ranges for the family, new AW25 men and women’s wear, a new Alder Hey hospital collaboration, Halloween kids costumes, new baby, toddler and kids wear ranges.
Barbour has new collaborations with Arket, Paul Smith, Farm Rio and a collaboration with Kaptain Sunshine collaboration of outdoor wear, new Heritage ranges, clothing ranges plus new outfits and footwear for the festival season.
Oliver Bonas has new Autumn women’s accessories and jewellery, new womenswear including coats, jumpers, cardigans, trousers and shoes.
Monsoon has a new collaboration with Sarah Corbett-Winder, AW25 clothing, jewellery and accessories, including bags, shoes, boots, scarves and jewellery, new wedding and bridal ranges.
F&F has new a new Abby Clancy collaboration, new Kids and womenswear Christmas clothing ranges, and new autumn womenswear ranges.
River Island has a new collaboration with Nephthys, has new Heritage, Nostalgia and Studio womenswear ranges, a new collaboration with Olivia Attwood, new Suede season handbags, plus new ranges of clothing, shoes, bags, and accessories.
Regatta has an Orla Kiely collaboration, plus new kids, womens and menswear for winter walks and hikes, including coats, jackets, fleeces and waterproofs, plus boots, scarves and hats.
TK Maxx has new fashion accessory ranges including scarves, bags and jewellery.
Roman Originals has new AW25 Dusk, Curve and Petite ranges, plus outfits with this year’s must-haves, crochet and embroidery/broderie anglaise, big-pattern midi-length dresses and Bardot tops.
Cotton Traders has new Will Mellow and Alex Jones collaboration lines, plus winter clothing ranges including coats, cardigans, trousers and Christmas jumpers.
M&S has new Christmas clothing collections and Collection and Autograph clothing, accessories and jewellery, plus ballet shoe ranges, and new kids ranges of clothes and shoes.
Joe Browns has new Christmas party and cosy evenings in outfits for men and women, Christmas jumpers and gifts for him and her, and Christmas bags, clothes, slippers, boots, shoes, jewellery and accessories.
Accessorize has a charm advent calendars, new AW25 womenswear, new jewellery, charms, socks, hats, scarves and wraps for Christmas, a new Palma range of womenswear shoes and accessories.
Bonmarché has a new Lisa Snowdon and Lorraine Kelly Christmas collections, new Christmas womenswear collections and Dash and Autonomy ranges of AW25 clothing.
Sims Wear has new women’s and men’s clothes and accessory ranges.
George at Asda has new AW25 womenswear ranges of clothes and boots and an Erica Davies collaboration, plus the Tickled Pink cancer charity clothing ranges for Breast Cancer awareness month.
The Orchard has Christmas gifting clothing ranges for men and women.
Deichmann has new AW25 ranges of shoes, trainers, bags and boots for women.
Inspecs has new Regen Optics glasses to reduce glare, blue light, plus lenses to enhance gaming, as well as campaign imagery of sunglasses for men and women from Radley, Superdry and Botaniq.
Peacocks has new AW25 ranges, including a Dani Dyer Collection and a Louise Redknapp Edit.
See additional new clothing and accessories images from
John Lewis Threadbare Fable England M&S Iolla Scamp & Dude
Home, garden and food
Primark has new Christmas and Wicked/Stitch/ themed gifting ranges for kids, a new low-key luxury ranges, a new Viral Product range, Halloween decorations and gifts, back-to-college ranges, harvest festival ranges of decorations, and Edit homeware ranges.
Quorn Stone has new natural stone range, marble and decorative effect tiles, Parisian Manoir, Lullington, Chalfont and Orotelli decorative tiles, plus new natural stone and Canyon Terrazzo effect porcelain tiles.
Dobbies Garden Centres has Christmas gifts from Lemax and Disney-themed Christmas decorations, Halloween decorations, autumn houseplants, a new RHS collaboration range of gifts.
The Gluttonous Gardener has gifts for the horticulturist in your life including their Growbar flower seed kits.
Treats by Mars has new Galaxy Caramel and vegan Galaxy dairy-free biscuits and selection boxes, Malteser gingerbread cake bars, Mars and Snickers flavour milk drinks, M&M festive and Halloween hot chocolate kits and Galaxy hot chocolate ranges.
Oliver Bonas has new homeware and Christmas gifting, a new Shrimps collaboration of homeware, new furniture, Christmas decorations, gifts and things for the home, plus new November/October drops of homeware ranges for the lounge, bedroom, kitchen, dining room.
Regatta has an Orla Kiely collaboration of thermos mugs, cool bags, picnic rugs and totes.
Habitat has new Christmas decorations for the home and the tree.
TK Maxx has new things for the home.
Hobbycraft has new Halloween and autumnal projects.
M&S has a new Kelly Hoppen collaboration, new Christmas homeware for the kitchen, bedroom and lounge plus decorations for the tree and the home.
The Orchard has new home interiors, Christmas furnishings, tabletop fire pits and mini pizza ovens, artificial Christmas tree ranges, new Miami Corner Group sofa, new autumn and Halloween decorations.
Arran Sense of Scotland has new festive collections, Island Dusk range, 2025 Christmas gift packs and an advent calendar, new refill packages, home fragrances, scented candles, plus a new mum and bride scent range.
Joe Browns has new Christmas gifts, plus homeware including lights, faux plants, signs, lamp shades, dining and drink ware, trays, coasters, stools, side tables soft furnishings, prints and throws.
B&M has its Christmas Gift Guide for her, Frosted Night, Nordic Glow, Peaceful Wishes, Snow Much Fun and Festive Folklore Christmas decorations, homeware for back to college, university Halloween decorations and accessories.
Homesense has new Halloween and Christmas decorations for the home, new furniture and accessory ranges for the kitchen and living room, including soft furnishings, dishes and glassware.
Very has new homeware for the kitchen and lounge, new Halloween and Christmas decorations for the home, plus Christmas toys and homeware.
Cambridge Imprint has place cards, notebooks, patterned papers, new notecards and envelopes, Christmas cards, garlands, paper chains, coronets, banners, plus notebooks, and exercise books.
Designers Guild has new AW25 accessory ranges, and new Trevenna AW25 ranges of big-patterned print material for curtains and soft furnishings.
Matalan has Christmas decorations and gifts, AW25 homeware for the autumn including Halloween and Harvest Festival themed soft furnishings.
Ruggable has a range of Christmas themed rugs and carpets, plus Halloween and Autumn-themed doormats as well as rugs in autumn colours.
Accessorize has new Christmas decorations for the tree.
George Home has Tickled Pink cancer charity food and drink ranges for Breast Cancer awareness month and has new AW25 Cosy Autumn, Autumn Revival, French Fancy and Serene ranges of tableware, tables, lights, candles, cushions, and soft furnishings.
Jellycat has new Christmas cuddly toys and tree decorations, new Halloween themed cuddly toys and amuseables, plus new designs and bag charms.
John Lewis has its new Ancient Wonders, Worldly Treasures and Heirloom Splendour ranges of Christmas 2025 decorations and homeware, and a new collaboration with John Cooper and AW25 lookbook images from its Heritage, Modern Luxe and Timeless range of homeware collections.
See additional new home images from
Oriana B Ivyline Home Bargains Dunelm
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals.
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