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PRShots Roundup brings you the latest retail news from Shein, Frasers, Harvey Nichols, Liberty, Waitrose, Reebok, Adidas, Asos, Holland & Barrett and Primark. Plus, the online packaging dilemma, how AI wearables are transforming retail operations and more.
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THE LATEST RETAIL INDUSTRY NEWS
Shein swings to quarterly loss ahead of Hong Kong IPO
Shein posted a net loss of $99m (£74.1m) for the first quarter of 2026 following slowing US sales, a new financial filing ahead of its Hong Kong listing has revealed.
UK retail sales buoyant in clearance month
UK retail sales beat forecasts for June with a 4.2% year-on-year rise on a volume basis and up 1% on May’s figures.
Shein and Temu worries push Primark to slash prices by up to 29%
Primark is cutting prices by as much as 29% across hundreds of bestselling products amid intensifying competition from online rivals Shein and Temu.
Frasers eyes Michael Murray for Hugo Boss top job
Frasers Group is reportedly seeking to install chief executive Michael Murray at the helm of Hugo Boss, in a push to take control.
Harvey Nichols bidders told it needs £60m for transformation
Bidders for Harvey Nichols have been urged to invest up to £60m in the department store chain to deliver a successful turnaround.
Waitrose to roll out new ‘neighbourhood’ stores as part of £1bn investment
Waitrose is planning to roll out new neighbourhood-size stores as part of a £1bn investment plan spanning shops, online and on-demand grocery, and travel retail partnerships.
Frasers Group acquires Glasgow's Greaves Sports
Frasers Group has acquired Scottish sportswear retailer Greaves Sports – including a 30,000 sq ft flagship and online store - for an undisclosed sum.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
How AI wearables are transforming retail operations
Artificial intelligence is now driving the next stage of the retail revolution, and wearable devices are becoming part of the conversation.
The ecommerce packaging dilemma: brand visibility or discreet delivery?
As ecommerce and DTC brands fight to make every doorstep delivery work harder, packaging has become the new shopfront; the first physical touchpoint a customer has with a brand.
The real risk from agentic commerce
As AI agents take over product discovery, marketers risk losing pricing power and customer relationships unless they own the underlying data.
When every brand has AI, what makes your story newsworthy?
The downside of AI use in PR is that journalists are now navigating an overwhelming volume of polished content that often looks remarkably similar. So how do you make yours stand out?
Is your brand over-communicating?
Modern marketing has created an unspoken rule: stay visible at all costs. But constant communication comes with consequences with audience attention fading.
How AI search is rewriting the rules of visibility
AI search is now a top priority for every brand. But it should be an even bigger priority for PR and communications firms.
Why ‘grandma hobbies’ are on the rise among young consumers
The next generation of fashion consumers seem to be showing a growing interest in traditional crafts aka ‘Grandma Hobbies’ such as knitting, crochet, embroidery and punch needles.
ChatGPT has no clear brand leader in most categories
Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain
PEOPLE, MOVERS AND SHAKERS
Liberty appoints digital director to enhance online offering
Liberty has appointed a new digital director to help drive forward the retailer’s online offering and integrate new AI tools.
BRAND NEWS
Reebok launches UK campaign featuring 'Born Classics, Worn for Life’ with K-Trap
Reebok is first launching a UK ‘Born Classics, Worn for Life’ campaign featuring rapper K-Trap and a collection of musical “national icons.”
ASOS and Adidas Originals collab adds menswear
ASOS and Adidas Originals have collaborated on their fourth womenswear collection, and they’ve also added menswear for the first time.
Aldi reveals list of ‘priority locations’ for new UK stores
Aldi has revealed its latest wish list of ‘priority locations’ for new stores as it ramps up expansion plans.
Holland & Barrett hires undercover detectives to combat shoplifting
As a solution to shoplifting and violence against store staff, Holland & Barrett has hired undercover detectives to patrol its stores.
Skims opens first UK flagship on London’s Regent Street
Kim Kardashian’s Skims has opened its first standalone UK flagship on London’s Regent Street as it accelerates its international expansion.
Sephora opens first smaller-format boutique
Sephora has opened its first smaller-format ‘boutique’ store on Carnaby Street. The retailer is also opening full-size stores in Edinburgh and Glasgow as part of its wider UK rollout.
AND FINALLY x2
Walmart faces backlash over ‘surveillance pricing’ fears
Walmart’s expansion of digital shelf labels has suffered a setback after New Jersey introduced Fair Price Protection Act, while officials examine their impact on shoppers and retail workers.
Carlsberg brings back ‘If Carlsberg did…’ ad line for first time in a decade
Carlsberg intends to make the line, which hasn’t been used in its advertising since 2016, a long-term platform for the beer brand globally.
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
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PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending July 24th 2026?
1/ AW26
2/ SS26
3/ Christmas
4/ Bikini
5/ Back to school
6/ Lamp
7/ Halloween
8/ Swimsuit
9/ Beach
10/ Brown
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Scottish new school terms start - 17 Days (From 13th Aug)
Welsh & English new school terms start – 36 Days (From 1st Sept)
Days until Halloween – 96
Days until Black Friday – 123
Days until Christmas – 152
August Diary
How to get your brand and products on the August editorial calendars, higher up on search and AI engines and in social media
Our August PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
The summer is in full swing, and hopefully the weather has improved – i.e. it’s stopped raining in the north and stopped being so damn hot in the south. So, there are just a few weeks left to boost your summer-related images before the AW26 images fully kick in.
There’s still time to tag anything relevant to summer/high summer and push anything related to the outside: garden furniture, anything for a garden party, or picnic or barbecue. Plus, don’t forget to add all of the other spellings, BBQ, Bar-B-Que, etc., and add any other related keywords like picnics, garden parties, etc. If you have them, then firepits and chimineas for the colder UK evenings would be good.
It's also a good time to start uploading your AW26 images. So jumpers, scarves, coats, boots, raincoats, hoodies, and cardigans will all start to be searched for by the media.
It's also not too early to start thinking about back-to-school items - Scottish schools start again in mid-August - and university students will be getting ready to sort out their wardrobes and rooms in September, so add fresher(s) and university as keywords to anything relevant.
There’s also still time to add Halloween ideas and Christmas gifts if you have them.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
August Diary - Weeks/Months
Music festivals are still on, so add any festival wear and camping-related things you have and keyword them with festival, particularly in the weeks running up to the August bank holiday weekend with Reading/Leeds festivals 27th-30th August.
The 27th marks 3 months until the Black Friday/Cyber Monday (27th-30th Nov) weekend so start preparing for those sales now.
Weeks to celebrate this month include;
World Breastfeeding Week (1st - 7th)
Edinburgh Festival (7th - 30th)
Cowes Week (1st - 7th)
National Horse Race Week (22nd-31st)
August - Days
1st – Yorkshire Day
1st-2nd – Brighton Pride
3rd – Summer bank holiday Scotland
7th – International Beer Day
8th – International Cat Day
9th – Book Lovers Day
10th - National Shapewear Day
11th – National Bakewell Tart Day
12th – International Youth Day
12th – National Vinyl Records Day
13th – International Left-Handers Day
13th – National Prosecco Day
15th – VJ (Victory over Japan) Day
16th – National Rum Day
17th – UK Cupcake Day
18th – National Grooming Day
21st – World Senior Citizens Day
23rd - International Day for the Remembrance of the Slave Trade and its Abolition
25th – National Secondhand Wardrobe Day
25th – Christmas in August (4 months until Christmas Day)
25th – Eid Milad un-Nabi
26th - Women's Equality Day
27th – National Burger Day
27th – 3 Months until Black Friday
28th - Raksha Bandhan (Hindu holiday)
28th – National Red Wine Day
29th-31st – Notting Hill Carnival
31st – August Bank Holiday
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
For more diary dates for this year see the Marketing Retail Diary
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NEW BRANDS ON PRSHOTS
Black & Beech is an independent, female-founded fashion brand based in Wales, committed to creating clothing that is ethical, empowering, and uncompromisingly feminist.
Lovett & Co 2020 marks Lovett & Co’s 10th anniversary of creating and designing beautiful vintage inspired jewellery and accessories from its base just outside Brighton.
Beyond Nine are a women's wear business producing clothing ranges for mothers – hence the Beyond Nine (months) name. Designed for style and comfort, the ranges include everything from trousers to knitwear to accessories and can be worn to the office, on the school run and to that big party.
Ellerod is small business that specialises in creating high-quality sustainable homeware inspired by the great British countryside and made from natural fibres in England. Ranges include cushion covers, placemats, tea towels and stockings.
Ipanema footwear is inspired by the culture of Brazil, it’s fun, chic and colourful and includes unique features that make Ipanema sandals and thongs unique, including multiple sole shapes for better comfort and fit, “360 degree” prints that wrap around the sole, and multiple strap details.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Threadbare has new tailored menswear, new SS26 outfits for the summer holidays, and a “New Way to Wear Formal” menswear collection.
Monsoon has new autumn and winter kidswear – including BTS & Mon Cherie - and womenswear, plus shoes, bags, gloves and accessories, a new collaboration with Callie Thorpe and with Charlie Taylor Bonnie.
Scamp & Dude has new Holiday Shop dresses, jumpers, jackets and hoodies, plus a new collaboration with trainer/sports shoe brand Gola.
Very has a new Heritage League, Dark Romance, City Brut and Bohemian Folk Very collections of womenswear, new Back-to-School range of kidswear, and a new Down to Earth Very collection of womenswear.
New Look has new high summer ranges of womenswear including blouses, skirts, dresses and t-shirts.
Primark has new The Scene collection of young teen wear, a new Presents by Collen range of womenswear and accessories, new Back-to-School outfits, a new Performance range.
Accessorize has a new Winter Beach collection of womenswear and accessories, a range of jewellery for the summer, new accessories including socks, jewellery and scarves, new women’s and kids summer holiday wear.
FatFace has new autumn winter womenswear.
Oliver Bonas has new October womenswear ranges for the autumn, plus August accessories, jewellery, womenswear, sandals, bags and backpacks.
Bonmarché has new Autumn lookbook imagery including a new Autonomy range and a new Lorraine Kelly range, a new Dash range, and a Lisa Snowdon Transitional range.
Dune has new men’s and women’s ranges of shoes, slippers, trainers and boots plus a new Dressy range of shoes, boots and bags.
National Trust has new gifts for him and her for the autumn and Christmas.
Cotton Traders has a new Alex Jones Womenswear range and new menswear for AW26 modelled by Will Mellor.
Deichmann has back-to-school shoes, backpacks and accessories for kids.
F&F has new AW26 womenswear for everyday wear and for special occasions.
Matalan has new AW26 transitional womenswear ranges and its back-to-school ranges ready for the new 26/27 terms.
TK Maxx has new menswear, womenswear and accessories including bags, hats, glasses and sandals for the summer holidays, plus kidswear and women’s clothes, accessories, beach bags and sandals.
M&S has a new Dress to Thrill collection of men and womenswear, and a new Autograph menswear collaboration with the Atlassian Williams F1 Team, modelled by racing drivers Alex Albon and Carlos Sainz.
Peacocks has new beachwear for men, women and children for SS26 and a new Dani Dyer Mini Collection for kids and new Lousie Redknapp SS26 ranges.
River Island has a new Morgan Jamieson collaboration of beach and holiday wear, a new Polly Smith collaboration, new Pony collaboration, a new Tolami Benson collaboration, and a new Samie Elishi collaboration.
Curvy Kate has new Scantilly lingerie ranges for AW26, including Showgirl, Glamour Puss, Victory Nouveau, Heartstopper, Boost, Intoxicated, Merlot, Restraint, Scandal, Swerve, Boost, Smoothie, Zen, Intoxicated, Flare, Lightstyle, Wondurfully, Cool Cat, Unapologetic, Hapy Hour, and Smoothie Spacer.
Tu Clothing has new high-summer womenswear and back-to-school ranges from its School Shop 2026.
See additional new clothing and accessories images from
Home, garden and food
Sofology has a new AW ranges plus a new collaboration with Italian upholstery company Calia Italia including sofas, chairs and tables for the autumn and winter.
Cambridge Imprint has new ribbons and Bibbons gift boxes, a new collection celebrating the life of designer Enid Marx, new very large hardback notebooks and softback sketch books, bookplates, small-patterned border cards, tea towels, and new cards and papers.
Oliver Bonas has new August, September and October soft furnishings, furniture, lighting and homeware for the lounge, dining room and kitchen, beauty products, plus new furniture including chairs, tables and lighting.
Dobbies Garden Centres has its Christmas trees and decorations – including a Gruffalo-themed collection - for the home and the dining table and Christmas gifts for the family and pets, plus new Halloween and autumn home ranges and things for garden barbecues and eating outside.
National Trust has new autumn and Halloween gifts, new kids’ gifts, diaries and calendars for 2027 and Christmas cards and decorations, plus a ranges of Anglepoise lamps for the home and new garden furniture.
Home Bargains has a new Hinch collaboration of soft furnishings and home furnishings for the autumn and for Halloween.
Hobbycraft has new Christmas ideas to make and buy, plus new back-to-school ideas and ideas for the autumn and Halloween.
Very has a new Very Collection of Christmas decorations and new homeware, plus a new Michelle Keegan collaboration of homeware, from tableware to soft furnishings and lighting solutions.
B&M has Christmas decorations for the lounge, the dining table and the home, from candles to wreaths.
Dunelm has new Winter Wonderland, Vintage Christmas, Supper Club, Alpine Cabin and Modern Rustic decorations, tableware, furniture and soft furnishing ranges for Christmas 2026, plus Cosy Home, Wild Harvest, Salvage Yard and Beautility AW26 homeware ranges and Vintage Emporium ranges of homeware and furniture for SS26.
Ruggable has new paly mats for kids, a new Jungalow collection based on its Painted Terrain and Woven Modernism ranges, as well as its Autumn rug designs for the home, for indoors and outdoors.
TK Maxx has new soft furnishings and new kitchenware, including jugs, crockery, bowls, and utensils.
Jellycat has new Bashful bunnies, and new animal ranges including Bretti Yeti, Trixiwoo Raccoon, Peanut Yeti, Bartholomew Bear, Mulshi, S’Mores, Ort & Tum, Zapperty and Rockleton.
Homesense has new garden lighting plus Halloween-themed homeware, plus homeware and art-related gifts and barbecue and picnic items for the summer months.
Cult Furniture has new furniture for the bedroom, living room, home office, kitchen and dining rooms.
Oriana B has new furniture for the home, from sofas and settees to side tables and dining tables.
See additional new home images from
Primark The Gluttonous Gardener Furniture Village
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
SUBSCRIBE TO THIS NEWSLETTER
Get this newsletter delivered to your email inbox every morning, Mon-Fri, Subscribe on LinkedIn Here
NEWSLETTER SECTIONS
THE LATEST RETAIL INDUSTRY NEWS
HOW TO GET YOUR BRAND NOTICED BY THE MEDIA
NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME
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